BrandGuidelines

The Lucid Signing name and wordmark are trademarks owned by Bonang Technologies. This page sets out how customers, partners, developers and journalists may reproduce them, so that every appearance of the brand reads as the same company.

Treat what follows as rules rather than suggestions. If a use you have in mind is not described here, it is not yet approved. Ask us before you publish.

The system is deliberately narrow: one wordmark, two typefaces and one accent. That restraint is the identity. Ink on cool mist paper carries the whole brand, and signal blue is spent only where something is meant to be done, which means the document in front of the reader never has to compete with a palette.

Nothing in the system is decorative. If an element is not doing a job, it does not belong on the page.

The wordmark is a picture of a signature: five letters written rather than typeset, each with its own tilt, scale and baseline, and each drawn as two or three overlapping strokes so the line swells and thins the way a real pen does. The trailing hooks are pen-lift marks and they stay.

It is supplied as finished vector artwork. It is never redrawn, re-spaced, or rebuilt by setting the name in a font. There is no icon-plus-name lockup: if you are showing the brand, you are showing the wordmark.

Regular for body, Medium for subheads and labels, SemiBold for eyebrows, and Bold only where a single word has to carry a whole screen. Fraunces is for headings and nothing else - it never sets a paragraph, a label, or a button.

Tracking tightens as size grows and relaxes as it shrinks. Body copy is never set below 15 px, and no line of running text runs wider than 34rem.

Both families are open licensed and served from Google Fonts, so partners can set Lucid Signing materials in them without asking. Where neither is available, use the platform system sans and leave the headings unstyled rather than substituting a lookalike serif.

Everything eases out and settles: cubic-bezier(0.22, 1, 0.36, 1), fast to start and slow to stop. Entrances are a small rise and a fade, never a slide across the screen and never a bounce.

Motion is a courtesy, so it always yields. Every animation on the site is off under prefers-reduced-motion, and every one of them is decoration that the page reads correctly without.

Say the thing. A sentence that could be cut in half should be. Numbers beat adjectives, and a limit stated plainly beats an asterisk.

South African English, rands, and the ECT Act by name where it matters. No exclamation marks outside a genuine celebration, no emoji in the product, and no error message that blames the reader for what the software did.

All of it comes from one source. The wordmark on this page, the one in the navigation bar, the one on your invoices and the files in the grid above are the same set of stroked paths, so the artwork you download and the artwork we ship cannot drift apart.

Because it is drawn rather than typeset, it renders identically without any font installed. Favicons, email signatures and slide templates are issued on request.

The Lucid Signing name and wordmark are trademarks of Bonang Technologies. These guidelines grant a limited, revocable, non-exclusive and non-transferable permission to reproduce that artwork exactly as supplied, for the purposes described on this page.

• Do not use the wordmark in a way that suggests endorsement, partnership or affiliation that has not been agreed in writing.
• Do not use the wordmark, or anything confusingly similar, in your own product name, company name, logo or domain.
• Do not modify the artwork, including its colour, proportions and spacing.
• Do not pair the wordmark with content that is unlawful, misleading, or designed to disparage Lucid Signing or its customers.
• Do not present a document signed through Lucid Signing as having been reviewed or approved by us.

We may update these guidelines and may withdraw permission at any time. Where a signed agreement covers your use of the brand, that agreement governs and these guidelines supplement it.

For a use these guidelines do not cover, or for approval of co-branded artwork, write to info@lucidsigning.com. Send the artwork in context, since a flat file rarely answers the question on its own.

Journalists may reproduce the wordmark in coverage of Lucid Signing without asking, provided the artwork is unmodified and the story does not imply endorsement. For anything else, get in touch.